More Information & Critical Reviews Jordan Bernt Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. He began to receive widespread attention in the late 2010s for his views on cultural and political issues. Peterson’s lectures and debates — propagated also through podcasts and YouTube — have gathered millions of views. He put his clinical practice and teaching duties on hold by 2018, when he published his second book, 12 Rules for Life: An Antidote to Chaos. Promoted with a world tour, it became a bestseller in several countries. ‘Genuinely extraordinary… Unmatched by any other modern thinker… A prophet for our times.’ Dominic Sandbrook, Daily Mail ‘The most influential public intellectual in the Western world right now.’ New York Times ‘In a different intellectual league… Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star.’ Observer ‘Charismatic and exceptionally articulate…. Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin.’ Amol Rajan, New Statesman ‘Anyone who is in a position of leadership would find it very insightful … Jordan Peterson is a profound writer’ Gina Miller ‘A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth… Peterson twirls ideas around like a magician.’ Melanie Reid, The Times ’12 Rules for Life hits home – from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it.’ Howard Bloom, author of ‘The Lucifer Principle’